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EP149B It’s hard to repurpose content across multiple platforms!
I hear you! Repurposing content across multiple platforms can feel overwhelming, but with the right system, it gets way easier. The key is to create once and distribute strategically—without constantly reinventing the wheel.
Here’s how to repurpose content efficiently across different platforms:
1. Start with One Core Piece of Content
Begin with a long-form content piece like:
✅ A blog post
✅ A YouTube video
✅ A podcast episode
✅ A webinar or presentation
This serves as the foundation for multiple shorter pieces of content.
💡 Example: If you create a 10-minute YouTube video, you can extract…
- 3-5 short clips for Reels/TikTok
- A LinkedIn post summarizing key takeaways
- A Twitter thread breaking down tips
- An Instagram carousel highlighting main points
- A Pinterest infographic
- An email newsletter linking back to the full content
A £10k PER MONTH business in 90 days or GET PAID $10,000. Ambitious claims based on a reliable media giant.
With an estimated monthly audience of 2 billion people, that’s a third of the planet, Instagram has one of the more stable algorithms.
Crucially, they give a $10,000 written guarantee. Pull the trigger now!!
2. Adjust for Platform-Specific Formats
Each platform has a different style, so tweak the content slightly:
🔹 Instagram & TikTok: Short, engaging clips (15-60 sec) → Use trending sounds, captions, and quick edits.
🔹 Twitter (X): Condense key insights into a thread or a question-based post.
🔹 LinkedIn: Turn insights into a professional thought-leadership post (more formal tone).
🔹 Pinterest: Create a vertical infographic or pin with actionable tips.
🔹 Email Newsletter: Write a personalized summary and include a CTA to the full content.
💡 Example:
- A blog post titled “5 Productivity Hacks That Changed My Life” → becomes a Twitter thread:
Tweet 1: “Struggling with productivity? Here are 5 game-changing hacks that transformed my workflow. 🧵👇”
Tweet 2-6: Each hack in a separate tweet, followed by a CTA to read the full blog.
3. Use AI & Automation to Speed Things Up
You don’t have to do everything manually! Use tools to automate and repurpose faster:
✅ ChatGPT – Summarize or rewrite content for different platforms.
✅ Descript – Auto-generate subtitles & transcribe videos into blogs.
✅ Canva – Turn key insights into infographics & carousels.
✅ Repurpose.io – Auto-convert YouTube videos into TikToks/Reels.
✅ Later or Buffer – Schedule posts across platforms easily.
4. Batch & Plan Your Repurposed Content
Instead of repurposing content on the fly, batch your repurposing in advance:
🗓 Monday: Write a blog post.
📹 Tuesday: Film a YouTube video covering the same topic.
📢 Wednesday: Extract short clips for TikTok & Reels.
🐦 Thursday: Post a Twitter thread.
🔗 Friday: Publish an email newsletter linking to the full content.
This way, one idea fuels an entire week of content with less effort.
5. Track & Double Down on What Works
Not every platform will perform equally well—analyze where your audience engages most and focus there.
💡 Example:
- If Instagram Reels are driving more engagement than Twitter, prioritize video content.
- If LinkedIn posts bring leads, refine your strategy for that platform.
A £10k PER MONTH business in 90 days or GET PAID $10,000. Ambitious claims based on a reliable media giant.
With an estimated monthly audience of 2 billion people, that’s a third of the planet, Instagram has one of the more stable algorithms.
Crucially, they give a $10,000 written guarantee. Pull the trigger now!!
Final Thoughts
Repurposing doesn’t have to be stressful—think of it as scaling your best content rather than creating from scratch every time.
🚀 Key Takeaways:
✔ Start with one long-form content piece and break it down.
✔ Tweak content to fit each platform (not just copy-paste).
✔ Use AI & automation tools to speed up the process.
✔ Batch content and plan ahead to save time.
✔ Focus on what performs best and double down.
Want help creating a repurposing workflow for your content? Let’s brainstorm! 😊