EP148B Producing content that converts to sales

Creating content that actually drives sales isn’t just about posting frequently—it’s about strategic storytelling, problem-solving, and persuasion. Here’s how you can craft content that turns followers into customers.

1. Understand Your Audience’s Pain Points

People buy when they see value in your product/service. The key is to address their problems and offer your product as the solution.

✅ Actionable Tip:

• Conduct audience research (polls, Q&As, competitor analysis).
• Use phrases like “Struggling with [pain point]? Here’s the solution!”
• Share customer struggles and how your product solved them.

💡 Example: “Tired of low engagement on Instagram? Our strategy helped 500+ brands grow 10x in 3 months.”

A £10k PER MONTH business in 90 days or GET PAID $10,000. Ambitious claims based on a reliable media giant.

With an estimated monthly audience of 2 billion people, that’s a third of the planet, Instagram has one of the more stable algorithms.

Crucially, they give a $10,000 written guarantee. Pull the trigger now!!

Click to begin your InstaGains journey

2. Use the AIDA Formula (Attention, Interest, Desire, Action)

To convert, your content should guide the audience through the buying journey:

• A (Attention): Grab them with a hook (bold claim, question, or relatable statement).
• I (Interest): Educate them on why this matters.
• D (Desire): Show them how your product/service improves their life.
• A (Action): Give them a clear next step (CTA).

💡 Example (Instagram post for a skincare brand):
🔥 “Still dealing with acne breakouts? You’re not alone! (ATTENTION)
💡 90% of acne comes from clogged pores, but our clean formula clears your skin naturally. (INTEREST)
✨ See results in 7 days—just like 10,000+ happy customers. (DESIRE)
👉 Grab yours today with 20% off! (ACTION)”

3. Create High-Impact Content Types That Sell

Different types of content work better at different stages of the sales funnel:

🔹 Awareness Stage (Educate & Attract)

• Educational posts (how-tos, guides, industry tips).
• Infographics with quick takeaways.
• Storytelling (your brand journey, customer success stories).

🔹 Consideration Stage (Build Trust)

• Product comparisons vs. competitors.
• FAQs about your product/service.
• Testimonials and case studies.

🔹 Decision Stage (Sell!)

• Direct sales offers (discounts, urgency-based deals).
• “DM me for details” or “Click the link in bio” CTAs.
• Before-and-after results.

💡 Example: A 30-second TikTok showing a dramatic product transformation + CTA.

4. Leverage Social Proof & Urgency

People trust real experiences more than ads. Adding FOMO (fear of missing out) increases urgency to buy.

✅ Actionable Tip:

• Use customer testimonials, reviews, and UGC (user-generated content).
• Highlight limited-time offers (“Only 5 spots left!”).
• Show social validation (“10,000+ happy customers”).

💡 Example: “🚀 Our coaching program is almost full—DM us NOW to grab the last spot!”

5. Always Include a Clear CTA (Call to Action)

Your audience won’t take action unless you tell them exactly what to do next.

✅ Actionable Tip:

• Use strong and clear action phrases:
  • “Shop Now”
  • “DM for details”
  • “Sign up today”
  • “Click the link in bio”

💡 Example: Instead of “Check out our website”, say “Click the link in bio to grab yours before it sells out!”

A £10k PER MONTH business in 90 days or GET PAID $10,000. Ambitious claims based on a reliable media giant.

With an estimated monthly audience of 2 billion people, that’s a third of the planet, Instagram has one of the more stable algorithms.

Crucially, they give a $10,000 written guarantee. Pull the trigger now!!

Click to begin your InstaGains journey

6. Optimize for Sales Across Platforms

Different platforms need different approaches:

• Instagram/TikTok: Short videos, reels, UGC, influencer collaborations.
• LinkedIn: Thought leadership + case studies.
• Email Marketing: Personalized offers + exclusive deals.
• Blog/SEO Content: Long-form guides that lead to sales pages.

💡 Example: A LinkedIn post explaining how your product helps businesses grow, with a CTA to book a demo.

7. Track, Analyze & Improve

Sales-driven content needs constant testing and optimization.

✅ Actionable Tip:

• Track conversion rates (how many people buy after clicking).
• Analyze which content types drive the most leads/sales.
• A/B test different CTAs, headlines, and visuals.

💡 Example: If Instagram reels generate the most sales, focus more on video marketing.

Final Thoughts

Content that converts isn’t just about selling—it’s about solving problems, building trust, and guiding customers through the buying journey.

✅ Key Takeaways:
✔ Speak to pain points.
✔ Use AIDA (Attention, Interest, Desire, Action).
✔ Mix educational, trust-building, and sales content.
✔ Leverage urgency and social proof.
✔ Always include a clear CTA.

Want help crafting content for your product or service? Let’s brainstorm some ideas! 🚀

A £10k PER MONTH business in 90 days or GET PAID $10,000. Ambitious claims based on a reliable media giant.

With an estimated monthly audience of 2 billion people, that’s a third of the planet, Instagram has one of the more stable algorithms.

Crucially, they give a $10,000 written guarantee. Pull the trigger now!!

Click to begin your InstaGains journey