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EP146 How do I keep up with social media trends?
Social media is constantly evolving, with new trends, platforms, and algorithms emerging regularly. For new business owners, staying updated can feel overwhelming, but keeping up with social media trends is essential for brand visibility, customer engagement, and business growth. Here’s how you can stay ahead.
1. Follow Industry Leaders and Trendsetters
One of the easiest ways to keep up with social media trends is by following experts in your industry.
- Influencers and Thought Leaders: Follow social media strategists, marketing experts, and influencers who share insights about platform changes and emerging trends.
- Official Platform Blogs: Facebook, Instagram, TikTok, and LinkedIn regularly release updates on their blogs. Reading these ensures you’re aware of algorithm changes and new features.
- Social Media News Outlets: Websites like Social Media Examiner and HubSpot provide updates on trends, best practices, and platform changes.
By staying connected to those shaping the industry, you’ll always have fresh insights into what’s working.
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2. Monitor Your Competitors
Observing what competitors are doing on social media can help identify trending strategies in your industry.
- Content Strategy: What type of content do they post? Are they using reels, live videos, or interactive stories?
- Engagement Tactics: How do they engage with their audience? Are they using giveaways, Q&A sessions, or polls?
- Hashtags and Trends: Analyzing their hashtags can reveal which topics are gaining traction in your industry.
By analyzing competitors, you can adopt successful strategies while maintaining your brand’s unique identity.
3. Stay Active on Emerging Platforms
New platforms often bring fresh opportunities for early adopters. While established platforms like Facebook and Instagram remain dominant, newer platforms such as TikTok, Threads, and BeReal are gaining popularity.
- Experiment with New Features: Social media platforms reward users who adopt their latest features early (e.g., Instagram Reels, YouTube Shorts).
- Test Emerging Platforms: If a new app gains traction in your industry, consider experimenting with it before competitors do.
- Adapt to Changing Algorithms: Keep track of how algorithms impact content reach and engagement. Adjust your strategy accordingly.
Trying new platforms early can give you an edge before they become oversaturated.
4. Engage With Your Audience
Your audience can be one of the best sources for identifying trends.
- Monitor Comments and DMs: See what your customers are talking about and which trends they’re engaging with.
- Use Polls and Q&As: Ask your audience directly what content they’d like to see more of.
- Analyze Analytics: Data from social media insights can help determine what’s working and where adjustments are needed.
By actively engaging, you can quickly adapt to trends that resonate with your audience.
5. Stay Educated and Adapt
Social media trends change rapidly, so ongoing learning is key.
- Attend Webinars and Conferences: Events like Social Media Marketing World provide valuable insights.
- Take Online Courses: Platforms like Udemy and Coursera offer social media marketing courses.
- Experiment and Analyze: Regularly test new strategies and measure their impact on engagement and sales.
Flexibility and continuous learning will help your business remain relevant in the fast-moving digital world.
Holiday Sale
Unlock proven techniques to expand your small business, enhance customer fit, and boost profitability. Engage in hands-on exercises and gain practical strategies in just two hours.
Conclusion
Keeping up with social media trends requires consistent learning, observation, and engagement. By following industry leaders, monitoring competitors, staying active on emerging platforms, engaging with your audience, and continuously educating yourself, you can effectively navigate the ever-changing social media landscape. Staying adaptable ensures that your business remains visible, relevant, and competitive.