EP144B How to create platform specific content

Creating platform-specific content means tailoring your content to match the unique characteristics, audience preferences, and technical constraints of each platform. Here’s a step-by-step approach:

1. Understand the Platform’s Purpose & Audience

• Instagram – Visual-heavy, short captions, stories, reels, and carousel posts work best.
• Facebook – Longer posts, community engagement, videos, and event-based content perform well.
• TikTok – Short-form, trend-driven, engaging, and casual videos.
• LinkedIn – Professional, thought leadership, industry insights, and networking content.
• Twitter (X) – Concise, real-time updates, news, and engagement-driven posts.
• YouTube – Long-form videos, educational content, vlogs, and how-to guides.
• Pinterest – Aesthetic, inspiration-driven, and evergreen content.
• Blogs – In-depth, informative, SEO-optimized long-form content.

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2. Adapt Content Format & Style

• Text: Short and snappy for social media; detailed and keyword-rich for blogs.
• Visuals: High-resolution for Instagram/Pinterest; vertical for TikTok/Reels; professional for LinkedIn.
• Videos: Short and entertaining for TikTok/Reels; informative and structured for YouTube.
• Hashtags: Use them wisely; Instagram needs more, LinkedIn fewer, Twitter strategic.

3. Optimize for Each Platform’s Algorithm

• Post frequency and timing matter (e.g., Instagram favors engagement within the first hour, LinkedIn works best during work hours).
• Use platform features (Stories, Reels, Polls, Threads) to boost visibility.
• Engage with comments and community discussions.

4. Repurpose, Not Copy-Paste

• Convert a blog post into a LinkedIn article, Twitter thread, and Instagram carousel.
• Turn key points from a video into an infographic for Pinterest.
• Trim long videos into short clips for TikTok/Reels.

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With an estimated monthly audience of 2 billion people, that’s a third of the planet, Instagram has one of the more stable algorithms.

Crucially, they give a $10,000 written guarantee. Pull the trigger now!!

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5. Measure & Adjust

• Track analytics (likes, shares, watch time, reach).
• Experiment with content types and posting schedules.
• Adjust strategy based on engagement and audience feedback.

Would you like help planning content for a specific platform?