EP142B How do I find time to produce engaging content?

Creating high-quality, engaging content consistently can feel overwhelming, especially with a busy schedule. However, with the right strategies, you can efficiently produce content without sacrificing quality. Here’s how:

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1. Plan Ahead with a Content Calendar

A well-structured content calendar saves time by organizing your ideas and preventing last-minute scrambling.

• Use tools like Trello, Notion, or Google Sheets to map out your posts.
• Plan content at least 2-4 weeks in advance.
• Assign content types (videos, images, blogs) to specific days.

Example: A fitness coach might plan workout tips on Mondays, transformation stories on Wednesdays, and Q&A sessions on Fridays.

2. Batch Create Content

Instead of creating content daily, dedicate a few hours each week to produce multiple pieces at once.

• Record several videos in one session.
• Write multiple social media captions at once.
• Design multiple graphics in one sitting.

Example: A food blogger could film 5 recipe videos in one afternoon and schedule them throughout the week.

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3. Repurpose Existing Content

Maximize each piece of content by repurposing it into different formats.

• A YouTube video can be trimmed into short clips for TikTok and Instagram Reels.
• A blog post can be broken into multiple carousel posts.
• A podcast episode can be turned into short quotes or tweet threads.

Example: A business coach can turn one in-depth LinkedIn post into 3-4 bite-sized Instagram posts.

4. Use Automation & Scheduling Tools

Automating content posting saves time and ensures consistency.

• Meta Business Suite for Facebook & Instagram scheduling.
• Hootsuite or Buffer for multi-platform scheduling.
• Canva for quick graphic design templates.

Example: A forex trader could schedule daily trading tips in advance so content runs while they focus on trading.

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5. Keep Content Simple & Authentic

Not every post needs to be highly edited. Audiences engage with real, relatable content too.

• Share behind-the-scenes moments or day-in-the-life videos.
• Use text-based posts or voiceovers if you’re short on time.
• Film quick, unedited videos for Instagram Stories or TikTok.

Example: A beauty influencer can share a quick 10-second skin-care routine rather than waiting to film a professional video.

6. Set Time Blocks for Content Creation

Schedule dedicated content creation time just like any other task.

• Block out 1-2 hours per week to focus on content.
• Use the Pomodoro Technique (25-minute focused work sessions).
• Eliminate distractions to work efficiently.

7. Get Help When Needed

If your schedule is too packed, consider:

• Hiring a virtual assistant for scheduling posts.
• Using AI tools like ChatGPT to generate captions and ideas.
• Outsourcing design work on platforms like Fiverr or Upwork.

Final Thoughts

Producing engaging content doesn’t have to consume your entire schedule. By planning ahead, batching, repurposing, automating, and keeping it simple, you can consistently create high-quality content without stress.

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Other resources:

4 Easy Ways to Find Time to Create Content

How To Create Engaging Content For Social Media

These Social Media Content Ideas Will Grow Your Business Overnight!