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Author: by.idun.sophia
EP103 Marketing Strategy for an Art Gallery
Introduction An art gallery’s marketing strategy must strike a balance between promoting its artists and attracting potential buyers while building a strong brand identity. By leveraging both traditional and digital marketing techniques, the gallery can create a holistic approach that resonates with its target audience: art enthusiasts, collectors, and the local community. 1. Define Target… Read more
EP102 Top five cashflow tips for small business
Effective cash management is crucial for the success of a small business. Here are the top five tips to help manage cash flow and ensure financial stability: 1. Maintain a Cash Flow Forecast A cash flow forecast helps you predict the inflows and outflows of cash over a specific period. By forecasting, you can plan… Read more
EP101 Tell people about our strategy?
Sharing your corporate strategy with employees, stakeholders, and, in some cases, even the broader public is vital for several reasons. It creates alignment within the organization, ensuring that everyone understands the company’s goals, priorities, and the role they play in achieving them. When employees are informed about the strategy, they are better equipped to make… Read more
EP100 How to keep your price high
Several factors contribute to keeping prices high, whether in a specific industry, market, or for a particular product. Here are some key factors: 1. Monitor Supply and Demand Dynamics 2. Avoid Market Competition 3. Build a High Cost Structure 4. Have a Strong Brand 5. Create Barriers to Entry 6. Have a Clear Value Proposition… Read more
EP86 How to start your own business
Starting a business is an exciting but complex process that involves several key phases. Each phase builds on the previous one and sets the foundation for long-term success. Here are the phases of starting a business: 1. Idea Generation and Research 2. Planning and Strategy Development 3. Legal and Administrative Setup 4. Funding and Financial… Read more
EP85 Quickly grow your hobby into a business
Turning a hobby into a business can be an exciting and fulfilling journey. It allows you to pursue your passion while generating income. However, transitioning from a hobbyist to a business owner requires careful planning and execution. Here’s a guide to help you successfully make the shift: 1. Assess Your Hobby’s Business Potential 2. Test… Read more
EP84 Successful networking conversations
Successful networking conversations are about building meaningful connections, exchanging value, and leaving a positive impression. Here’s how to navigate networking conversations effectively: 1. Start with a Strong Introduction 2. Ask Open-Ended Questions 3. Actively Listen and Engage 4. Find Common Ground 5. Share Value 6. Keep It Balanced 7. Be Mindful of Time 8. Close… Read more
EP83 Reasons networking is essential
Networking with other entrepreneurs is a powerful way to grow your business and personal skills. Here are 8 reasons why connecting with fellow business owners is essential: Entrepreneurs can exchange experiences, brainstorm solutions to challenges, and gain fresh perspectives on running their businesses. Networking can open doors to job offers, collaborations, and career advancements. Many… Read more
EP82 Was this reaction inappropriate?
As small business owners, we have to talk to clients all the time. Humour is a key way to engage with people and gain acceptance, building rapport. There are limits though and when our behaviour is offensive or leads people in the wrong way, we have to be careful. Was the doctor’s reaction inappropriate? Read more
EP81 Slash your stress levels NOW
1. Actively manage debt 2. Work-Life Balance 3. Customer Expectations and Relations 4. Take a holiday 5. Connect with other business owners Read more