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Author: by.idun.sophia

  • EP177 Know your target market

    by.idun.sophia

    Understanding your target market is a foundational step in building a successful business. Your target market is the specific group of people most likely to buy your product or service. Knowing who they are helps you tailor your marketing, messaging, pricing, and product development to meet their needs effectively. 1. Define Your Product or Service… Read more

  • EP176 Chasing too many opportunities at once

    by.idun.sophia

    Many small business owners struggle with chasing too many opportunities at once, fearing they’ll miss out on a game-changing deal or idea. However, spreading yourself too thin often leads to burnout, lack of focus, and underwhelming results. To build a sustainable and successful business, you need to strategically filter and prioritize opportunities. The Psychology Behind… Read more

  • EP175 Creating measurable goals

    by.idun.sophia

    Setting measurable goals is crucial for business growth. Without them, you won’t know if you’re progressing or falling behind. Measurable goals provide clarity, motivation, and accountability, ensuring that your efforts lead to tangible results. Why Measurable Goals Matter Steps to Create Measurable Goals 1. Use the SMART Framework A well-defined goal should be: 📌 Example:… Read more

  • EP174 How to Develop a Clear Business Vision

    by.idun.sophia

    For new and small business owners, developing a clear business vision is like setting the GPS for your journey. Without it, you risk drifting, losing motivation, or making decisions that pull you in too many directions. A vision provides clarity, focus, and long-term purpose. What is a Business Vision? Your business vision is a clear,… Read more

  • EP173B Balancing promotional and conversational content

    by.idun.sophia

    Striking the right balance between promotional and conversational content is essential for social media success. Lean too heavily into sales, and you risk turning people off. Stay too casual, and your audience may not take action when it matters. The key is blending value and authenticity with subtle promotion—so your content builds trust and drives… Read more

  • EP173 Addressing customer complaints effectively

    by.idun.sophia

    Handling customer complaints well is a vital part of running a successful business. Complaints, when managed effectively, are not just problems to solve—they are opportunities to build trust, improve your services, and deepen customer loyalty. On the other hand, ignored or poorly handled complaints can damage your brand reputation and drive customers away. Listen Without… Read more

  • EP172B Getting audience feedback without overwhelming them

    by.idun.sophia

    Audience feedback is gold—it helps shape your content, improve engagement, and build deeper connections. But ask too much, too often, or in the wrong way, and your audience might tune out. The key is to gather insightful feedback in a way that feels easy, natural, and even fun for your followers. Here’s how to do… Read more

  • EP172 Getting access to industry insights or data

    by.idun.sophia

    For small business owners and entrepreneurs, access to accurate industry insights and data is a game-changer. These insights help you make better decisions, spot trends early, and compete with larger players. However, finding relevant, reliable, and affordable data can be challenging—especially when resources are limited. Fortunately, there are several practical and cost-effective ways to gather… Read more

  • EP171B Avoiding bot-generated engagement that skews insights

    by.idun.sophia

    I didn’t even know this existed until I researched this blog post. High engagement is great—until you realize it’s coming from bots. Fake likes, spammy comments, and empty follows might inflate your numbers, but they hurt your credibility, distort your analytics, and ultimately damage your social media strategy. Here’s how to identify and avoid bot-generated… Read more

  • EP171 Navigating supply chain challenges

    by.idun.sophia

    Supply chain challenges can disrupt even the most well-run small businesses. From delayed shipments and rising transportation costs to raw material shortages and global instability, navigating supply chain issues has become a critical part of business strategy. For entrepreneurs and small business owners, these disruptions can be especially harmful due to tighter margins and less… Read more