Author: by.idun.sophia

  • EP113 Does size protect your business? How?

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    I saw Luigi Mangione hired the hugely impressive Karen Friedman to represent him in his alleged murder of a healthcare CEO. One imagines a tough lawyer will be able to ask searching questions and know the laws and statutes to obtain a smaller sentence. That got me thinking about when size shields your business. Size… Read more

  • EP112 Hate from Customers? Do this.

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    Healthcare poverty has been an emotive topic for some time in many otherwise rich nations. This year we saw the alleged murder of health-insurance executive Brian Thompson by Luigi Mangione. In a huge plot twist, it emerged that the alleged murderer came from a well off family and was not one of the many people… Read more

  • EP111 Five attributes of successful partnerships

    Successful partnerships, whether personal, professional, or business-related, thrive on certain key attributes that create trust, alignment, and synergy. Here are 5 attributes of successful partnerships: 1. Trust and Honesty Trust is the foundation of any successful partnership. Both parties must believe in each other’s integrity, dependability, and transparency. Without trust, doubts and insecurities can damage… Read more

  • EP110 The hateful boss

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  • EP109 Five novel distribution methods for fitness trainers

    In this day and age, you would think it is easy to find new clients, but it come be tough. Advertising (GoogleAds, FacebookAds and even TikTokAds) can be expensive and yield little unless you know your niche well. Here are five ways to get clients or start you on your market research journey. Online Training… Read more

  • EP108 Three Famous Corporate Bankruptcies

    Several well-known companies have filed for bankruptcy over the years, often due to poor management, economic downturns, or significant shifts in their industries. Here are three famous corporate bankruptcies: 1. Lehman Brothers (2008) 2. Enron (2001) 3. General Motors (2009) These corporate bankruptcies highlight how mismanagement, economic challenges, and market shifts can lead even the… Read more

  • EP107 How to make your product shine

    Making your product different from the competition is essential for standing out in a competitive market. Here are key strategies to make your product unique and appealing: 1. Unique Features and Functionality 2. Superior Quality 3. Branding and Emotional Appeal 4. Price and Value Proposition 5. Sustainability and Ethics Standing out is about creating value… Read more

  • EP106 What exactly is Corporate Strategy?

    Defining Corporate Strategy Corporate strategy is the overarching plan that defines an organization’s long-term objectives, sets its direction, and guides decision-making across all its business units and functions. It focuses on determining where the organization wants to compete (markets, industries, or regions) and how it will achieve competitive advantage to create value for stakeholders.  Unlike… Read more

  • EP105 How to decide which costs to cut

    To decide which costs to cut in order to meet a budget, you can follow a systematic approach that balances necessity and impact. Here’s a step-by-step guide to help you prioritize and decide on cost cuts: 1. Review All Expenses 2. Prioritize Essential Expenses 3. Evaluate Non-Essential or Flexible Spending 4. Look for Alternatives or… Read more

  • EP104 The Smiling Client 🙂

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