EP109 Five novel distribution methods for fitness trainers

In this day and age, you would think it is easy to find new clients, but it come be tough. Advertising (GoogleAds, FacebookAds and even TikTokAds) can be expensive and yield little unless you know your niche well. Here are five ways to get clients or start you on your market research journey.

Online Training Platforms and Apps

Fitness trainers can leverage specialized online platforms such as Trainerize or MyFitnessPal, or create their own apps, to distribute workout programs, nutrition plans, and progress tracking tools. These platforms allow trainers to reach clients worldwide and provide services like live sessions, recorded workouts, and personalized coaching.

Virtual Reality (VR) Fitness Experiences

VR technology offers an immersive fitness experience, allowing trainers to lead virtual classes or create interactive fitness programs. By partnering with VR platforms or developing VR-compatible workouts, trainers can offer innovative, gamified sessions that appeal to tech-savvy clients looking for engaging and futuristic exercise solutions.

Corporate Wellness Programs

Fitness trainers can partner with companies to provide on-site or virtual wellness programs tailored to employees. These services might include lunchtime fitness classes, team challenges, or access to an exclusive portal with workout videos and resources. Corporate partnerships create steady revenue streams and exposure to a motivated audience.

Fitness Subscriptions via Streaming Services

Trainers can produce and distribute workouts through subscription-based streaming platforms, either independently or by collaborating with services like Peloton Digital, Apple Fitness+, or YouTube. Subscribers gain access to a library of workouts, allowing trainers to earn passive income while reaching a broader audience.

Pop-Up Fitness Classes in Unique Locations

Hosting fitness classes in unconventional venues such as rooftops, parks, art galleries, or breweries adds novelty and excitement. These pop-up events can be marketed as exclusive experiences, often drawing in a mix of fitness enthusiasts and curious newcomers who want to try something different. Partnerships with local businesses or event organizers can enhance visibility and attendance.