Maintaining Relationships
Solopreneurs often get caught up in the day-to-day grind and unintentionally let valuable relationships lapse. Early in my career, I realized I had neglected past clients and collaborators. Reconnecting felt awkward, and some opportunities had vanished simply because I hadn’t maintained consistent communication.
Example 1: The Forgotten Client
A client I had delivered a small project for months ago reached out unexpectedly. When I called, I realized I had forgotten to check in after project completion. Though they were still willing to work with me, the delay caused them to consider alternative providers. A simple touchpoint could have preserved a smooth ongoing relationship.
Example 2: The Neglected Collaborator
I once partnered with a contractor on multiple projects but failed to maintain casual communication between collaborations. When I needed them again, I had to rebuild rapport from scratch. The relationship could have been stronger and more productive if I had maintained ongoing connection.
Why Maintaining Relationships Is Hard
Solopreneurs are pulled in multiple directions. Without teams to delegate relationship management, it’s easy to let past connections fade. Yet, these relationships often yield repeat business, referrals, and mentorship. Neglecting them carries hidden opportunity costs.
How I Maintain Relationships Now
- Schedule regular check-ins. Even a brief email or LinkedIn message helps maintain visibility and connection.
- Track relationships. I keep a simple CRM or spreadsheet noting client history and past collaborations.
- Provide ongoing value. Sharing useful resources, updates, or congratulations keeps relationships active without requiring direct requests.
- Personalize outreach. Thoughtful touches show care and build trust over time.
Conclusion
Maintaining relationships is as important as acquiring new ones. By being intentional, tracking interactions, and offering value, I keep connections strong and opportunities alive. For solopreneurs, relationships are a renewable resource — neglect them, and growth slows; nurture them, and your network becomes a foundation for long-term success.
