Category Strategy

EP178 Your unique value proposition

A Unique Value Proposition (UVP) is a statement that communicates the unique benefits your product or service offers to customers. It’s what sets you apart from competitors and defines why customers should choose you over others. A strong UVP is…

EP176 Chasing too many opportunities at once

Many small business owners struggle with chasing too many opportunities at once, fearing they’ll miss out on a game-changing deal or idea. However, spreading yourself too thin often leads to burnout, lack of focus, and underwhelming results. To build a…

EP174 How to Develop a Clear Business Vision

For new and small business owners, developing a clear business vision is like setting the GPS for your journey. Without it, you risk drifting, losing motivation, or making decisions that pull you in too many directions. A vision provides clarity,…

EP106 What exactly is Corporate Strategy?

Defining Corporate Strategy Corporate strategy is the overarching plan that defines an organization’s long-term objectives, sets its direction, and guides decision-making across all its business units and functions. It focuses on determining where the organization wants to compete (markets, industries,…

EP101 Tell people about our strategy?

Sharing your corporate strategy with employees, stakeholders, and, in some cases, even the broader public is vital for several reasons. It creates alignment within the organization, ensuring that everyone understands the company’s goals, priorities, and the role they play in…

EP86 How to start your own business

Starting a business is an exciting but complex process that involves several key phases. Each phase builds on the previous one and sets the foundation for long-term success. Here are the phases of starting a business: 1. Idea Generation and…

EP77 5 Jobs related to the Earth

Here are five trending, in-demand jobs that focus on Earth sciences, natural resources, and sustainability: These roles reflect the growing importance of balancing resource extraction and use with sustainable, environmentally conscious practices to protect Earth’s ecosystems and communities.

EP74 5 Real jobs in the Environmental Sector

Here are 5 trending jobs related to the environment that are increasingly in demand as sustainability becomes a priority for many industries: 5. Environmental Lawyer Environmental lawyers focus on laws related to environmental protection, working on cases involving conservation, pollution…