Category Business Growth

EP146 How do I keep up with social media trends?

Social media is constantly evolving, with new trends, platforms, and algorithms emerging regularly. For new business owners, staying updated can feel overwhelming, but keeping up with social media trends is essential for brand visibility, customer engagement, and business growth. Here’s…

EP144B How to create platform specific content

Creating platform-specific content means tailoring your content to match the unique characteristics, audience preferences, and technical constraints of each platform. Here’s a step-by-step approach: 1. Understand the Platform’s Purpose & Audience 2. Adapt Content Format & Style 3. Optimize for…

EP141 How do I set competitive prices?

Pricing is one of the most important business decisions, influencing customer perception, sales volume, and profitability. The challenge is finding the right balance—too low, and you may struggle with profits; too high, and customers may turn to competitors. Here’s how…