Category Business Growth

EP151 Was my marketing spend worth it?

How to Measure Marketing ROI Accurately Marketing Return on Investment (ROI) measures the effectiveness of your marketing efforts by comparing the revenue generated to the cost of your campaigns. Accurate measurement ensures that businesses allocate budgets wisely and focus on…

EP148B Producing content that converts to sales

Creating content that actually drives sales isn’t just about posting frequently—it’s about strategic storytelling, problem-solving, and persuasion. Here’s how you can craft content that turns followers into customers. 1. Understand Your Audience’s Pain Points People buy when they see value…

EP148 How Do I Build and Maintain a Website?

A website is a crucial tool for small businesses, serving as a digital storefront, marketing platform, and customer engagement hub. However, many small business owners struggle with building and maintaining their websites due to limited technical knowledge, budget constraints, and…

EP147B How do I create viral content?

Viral content isn’t just about luck—it’s a mix of strategy, psychology, and execution. Here’s how you can increase your chances of creating content that spreads like wildfire: 1. Tap Into Emotion Viral content evokes strong emotions like joy, awe, surprise,…

EP147 Managing advertising budgets

Managing an advertising budget effectively is crucial for small business owners to maximize returns while keeping costs under control. With limited resources, every dollar spent on advertising must be strategic and yield measurable results. Here’s how small businesses can effectively…