Category Budgeting

EP191 Budgeting for Growth

Budgeting for growth means planning your finances to support expansion while keeping your core business stable. It requires clarity, discipline, and the ability to balance risk with opportunity. Here’s how small business owners can budget effectively for growth. 1. Define…

EP151 Was my marketing spend worth it?

How to Measure Marketing ROI Accurately Marketing Return on Investment (ROI) measures the effectiveness of your marketing efforts by comparing the revenue generated to the cost of your campaigns. Accurate measurement ensures that businesses allocate budgets wisely and focus on…

EP147 Managing advertising budgets

Managing an advertising budget effectively is crucial for small business owners to maximize returns while keeping costs under control. With limited resources, every dollar spent on advertising must be strategic and yield measurable results. Here’s how small businesses can effectively…

EP141 How do I set competitive prices?

Pricing is one of the most important business decisions, influencing customer perception, sales volume, and profitability. The challenge is finding the right balance—too low, and you may struggle with profits; too high, and customers may turn to competitors. Here’s how…

EP123 Combat Financial Inexperience

What Is Financial Literacy and Expertise? Financial literacy refers to the ability to understand and apply financial concepts, such as budgeting, saving, investing, and managing debt. For entrepreneurs, it includes knowledge of cash flow management, interpreting financial statements, and understanding…

EP124 The Impact of Rising Supply Costs on Businesses

Rising supply costs pose a significant challenge for businesses, particularly small ones. This issue is exacerbated by the macroeconomic environment, owner inexperience, and misguided hopes that prices will stabilize or fall. Managing these increasing costs effectively is critical for businesses…

EP122 Managing Payroll

For small businesses, managing payroll efficiently is often a significant hurdle. Payroll encompasses not just paying employees but also accounting for taxes, benefits, and compliance with labor laws. Owner-managed businesses and side hustlers face unique struggles, as they frequently underestimate…

EP121 Managing Tax

Understanding and managing tax obligations is a significant challenge for small businesses and entrepreneurs. Tax regulations vary by country and business structure, making compliance a complex process. In the United States, for example, small business owners and self-employed individuals are…