Category Business Growth

EP191 Budgeting for Growth

Budgeting for growth means planning your finances to support expansion while keeping your core business stable. It requires clarity, discipline, and the ability to balance risk with opportunity. Here’s how small business owners can budget effectively for growth. 1. Define…

EP190 How to improve your cash management

[Financial Management Series] Cash flow is the lifeblood of any small business. Even profitable companies can fail if they run out of cash. Strong cash management means knowing exactly how money moves in and out of your business—and making proactive…

EP189 How to engage with risk

Risk is unavoidable in business. For small business owners, it shows up in decisions about hiring, investing, launching new products, or entering new markets. Engaging with risk isn’t about being reckless—it’s about assessing uncertainty, making informed choices, and leading with…

EP185 How to embrace change

Change, even when it’s positive or chosen, often triggers discomfort. For small business owners and side hustlers, change can feel threatening because it challenges familiar routines, established roles, and perceived control. Fear of change may manifest as procrastination, resistance to…

EP181 How to plan your growth

Planning for business growth is crucial for small business owners and side hustlers who want to scale sustainably and avoid burnout. Growth doesn’t just happen—it requires clear goals, careful strategy, and readiness to adapt. Here’s how to approach growth planning…

EP180 How to conduct market research

Conducting market research is essential for small business owners and side hustlers. It helps you understand your customers, identify competitors, and validate your product or service idea. With limited time and resources, efficient and focused research is key. Here’s how…

EP179 Copying competitors without strategy

Copying competitors without a clear strategy can lead to several negative outcomes for a business. Here are the potential consequences: 1. Lack of Differentiation When you copy competitors without adding unique value or perspective, your brand may become indistinguishable from…

EP178 Your unique value proposition

A Unique Value Proposition (UVP) is a statement that communicates the unique benefits your product or service offers to customers. It’s what sets you apart from competitors and defines why customers should choose you over others. A strong UVP is…