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EP180 How to conduct market research
Conducting market research is essential for small business owners and side hustlers. It helps you understand your customers, identify competitors, and validate your product or service idea. With…
4 min read
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EP1 The Missing Threads
To start your project management career, click here. Luke hated Mondays. But he hated Monday mornings with a red blinking light on the group inbox even more. It…
4 min read
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EP179 Copying competitors without strategy
Copying competitors without a clear strategy can lead to several negative outcomes for a business. Here are the potential consequences: 1. Lack of Differentiation When you copy competitors…
4 min read
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EP178 Your unique value proposition
A Unique Value Proposition (UVP) is a statement that communicates the unique benefits your product or service offers to customers. It’s what sets you apart from competitors and…
4 min read
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EP177 Know your target market
Understanding your target market is a foundational step in building a successful business. Your target market is the specific group of people most likely to buy your product…
4 min read
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EP176 Chasing too many opportunities at once
Many small business owners struggle with chasing too many opportunities at once, fearing they’ll miss out on a game-changing deal or idea. However, spreading yourself too thin often…
4 min read
