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EP178 Your unique value proposition
A Unique Value Proposition (UVP) is a statement that communicates the unique benefits your product or service offers to customers. It’s what sets you apart from competitors and…
4 min read
EP177 Know your target market
Understanding your target market is a foundational step in building a successful business. Your target market is the specific group of people most likely to buy your product…
4 min read
EP176 Chasing too many opportunities at once
Many small business owners struggle with chasing too many opportunities at once, fearing they’ll miss out on a game-changing deal or idea. However, spreading yourself too thin often…
4 min read
EP175 Creating measurable goals
Setting measurable goals is crucial for business growth. Without them, you won’t know if you’re progressing or falling behind. Measurable goals provide clarity, motivation, and accountability, ensuring that…
4 min read
EP174 How to Develop a Clear Business Vision
For new and small business owners, developing a clear business vision is like setting the GPS for your journey. Without it, you risk drifting, losing motivation, or making…
4 min read
EP173B Balancing promotional and conversational content
Striking the right balance between promotional and conversational content is essential for social media success. Lean too heavily into sales, and you risk turning people off. Stay too…
4 min read
