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Author: by.idun.sophia
EP107 How to make your product shine
Making your product different from the competition is essential for standing out in a competitive market. Here are key strategies to make your product unique and appealing: 1. Unique Features and Functionality 2. Superior Quality 3. Branding and Emotional Appeal 4. Price and Value Proposition 5. Sustainability and Ethics Standing out is about creating value… Read more
EP106 What exactly is Corporate Strategy?
Defining Corporate Strategy Corporate strategy is the overarching plan that defines an organization’s long-term objectives, sets its direction, and guides decision-making across all its business units and functions. It focuses on determining where the organization wants to compete (markets, industries, or regions) and how it will achieve competitive advantage to create value for stakeholders. Unlike… Read more
EP105 How to decide which costs to cut
To decide which costs to cut in order to meet a budget, you can follow a systematic approach that balances necessity and impact. Here’s a step-by-step guide to help you prioritize and decide on cost cuts: 1. Review All Expenses 2. Prioritize Essential Expenses 3. Evaluate Non-Essential or Flexible Spending 4. Look for Alternatives or… Read more
EP104 The Smiling Client 🙂
EP103 Marketing Strategy for an Art Gallery
Introduction An art gallery’s marketing strategy must strike a balance between promoting its artists and attracting potential buyers while building a strong brand identity. By leveraging both traditional and digital marketing techniques, the gallery can create a holistic approach that resonates with its target audience: art enthusiasts, collectors, and the local community. 1. Define Target… Read more
EP102 Top five cashflow tips for small business
Effective cash management is crucial for the success of a small business. Here are the top five tips to help manage cash flow and ensure financial stability: 1. Maintain a Cash Flow Forecast A cash flow forecast helps you predict the inflows and outflows of cash over a specific period. By forecasting, you can plan… Read more
EP101 Tell people about our strategy?
Sharing your corporate strategy with employees, stakeholders, and, in some cases, even the broader public is vital for several reasons. It creates alignment within the organization, ensuring that everyone understands the company’s goals, priorities, and the role they play in achieving them. When employees are informed about the strategy, they are better equipped to make… Read more
EP100 How to keep your price high
Several factors contribute to keeping prices high, whether in a specific industry, market, or for a particular product. Here are some key factors: 1. Monitor Supply and Demand Dynamics 2. Avoid Market Competition 3. Build a High Cost Structure 4. Have a Strong Brand 5. Create Barriers to Entry 6. Have a Clear Value Proposition… Read more
EP86 How to start your own business
Starting a business is an exciting but complex process that involves several key phases. Each phase builds on the previous one and sets the foundation for long-term success. Here are the phases of starting a business: 1. Idea Generation and Research 2. Planning and Strategy Development 3. Legal and Administrative Setup 4. Funding and Financial… Read more
EP85 Quickly grow your hobby into a business
Turning a hobby into a business can be an exciting and fulfilling journey. It allows you to pursue your passion while generating income. However, transitioning from a hobbyist to a business owner requires careful planning and execution. Here’s a guide to help you successfully make the shift: 1. Assess Your Hobby’s Business Potential 2. Test… Read more