EP40G “Don’t watch the clock; do what it does. Keep going.”

Sam Levenson, an American humorist and teacher, had a knack for mixing wit with wisdom. His advice to “keep going” sounds simple, but for small business owners, it’s survival strategy. The clock never stops — and neither should consistent effort.

In entrepreneurship, results rarely show immediately. There are weeks when growth stalls, when motivation dips, when everything feels uphill. During those times, watching the clock — obsessing over how long it’s taking — drains energy. Levenson’s quote reminds me that steady movement, not speed, wins the game.

A pitfall is comparing timelines. We look at competitors growing faster and feel behind. But every business runs on its own rhythm. Comparison steals focus. I’ve learned to measure progress against my own benchmarks, not someone else’s.

Another mistake is burnout from sprinting instead of pacing. The clock moves at a steady pace; we don’t have to race it. Building sustainable routines — scheduled breaks, structured days, time for health — keeps consistency possible. Consistency, more than intensity, compounds success.

Levenson’s wisdom is joyful persistence. Clocks don’t panic or hurry; they just keep ticking. The lesson is the same for business owners: momentum, even slow, beats perfection delayed. Keep going — because every tick forward still counts toward the goal.

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