Miscommunication is a constant challenge in client management. I’ve delivered work that I thought was aligned perfectly with a client’s brief, only to hear, “This isn’t at all what I wanted.” Initially, I felt frustrated, wondering how they could misunderstand something so clear. Over time, I realized that miscommunication is rarely one-sided; it’s a symptom of assumptions, unclear expectations, and missing context.
Why Miscommunication Happens
Clients may assume I understand their vision without explicitly stating it. I, in turn, may assume their brief is comprehensive. Add in different communication styles, time zones, or mediums — email, Slack, phone — and the risk multiplies. Miscommunication isn’t a sign of incompetence; it’s a natural outcome when expectations aren’t clarified.
Example 1: Ambiguous Copywriting
I once wrote copy for a product launch based on a brief that said, “Make it catchy and engaging.” I delivered a playful, conversational tone. The client responded that it felt too casual and wanted “more professional authority.” If I had asked for examples or defined the tone more concretely upfront, we could have avoided wasted time.
Example 2: The Website Feature
A client requested a “simple checkout process.” I implemented a single-page checkout, thinking it met the requirement. When I presented it, they wanted multi-step forms with upsells. The misalignment cost time and energy and could have been prevented with a quick clarification call.
How I Reduce Miscommunication
- Confirm understanding. I summarize requirements in writing and have clients approve before starting.
- Ask for examples. I request references, mockups, or links to clarify ambiguous instructions.
- Use structured updates. Regular progress reports ensure we stay aligned.
- Encourage questions. I invite clients to flag areas where they feel unsure, creating a two-way dialogue.
Conclusion
Miscommunication can derail solopreneur projects if left unchecked. By confirming understanding, asking for examples, and maintaining structured communication, I prevent misunderstandings and strengthen client relationships.
