“Seek first to understand, then to be understood.” — Stephen R. Covey
About the Quote: Stephen R. Covey (1932–2012) was an American educator, businessman, and author best known for The 7 Habits of Highly Effective People. His work on leadership, habits, and personal development has shaped generations of professionals seeking both productivity and purpose.
Why Understanding Comes First for Solopreneurs
As a coach, I often meet solopreneurs who wonder why their client relationships feel strained. The root issue? They rush to explain themselves before truly understanding their clients. Covey’s advice — to seek understanding first — is a game changer. When solopreneurs listen deeply before presenting their solutions, clients feel respected and engaged.
Shifting From Explaining to Exploring
Too often, solopreneurs go into “defensive mode” when questioned. Instead of pausing to understand, they explain their methods, justify their pricing, or promote their expertise. But clients don’t buy explanations; they buy solutions to problems they feel seen in. By first exploring what the client is really asking, you save time and build trust.
The Impact on Client Management
Imagine a client says, “I need more leads.” Many solopreneurs jump into pitching Facebook ads or SEO campaigns. But if you seek to understand, you may discover that the client’s real problem is poor lead conversion — not acquisition. Without understanding first, you risk solving the wrong problem.
Why This Matters With Collaborators
The same principle applies to contractors and partners. Miscommunication happens when you push your agenda before understanding theirs. Listening first creates alignment, prevents conflict, and ensures smoother workflows.
Practical Ways to Apply Covey’s Habit
- Ask clarifying questions: “What would success look like for you?”
- Paraphrase before responding: Show clients you understood.
- Delay your pitch: Wait until you’ve uncovered the real need.
- Focus on emotions as well as facts: Clients often reveal priorities indirectly.
Conclusion
Stephen Covey’s wisdom is timeless: understanding must precede being understood. For solopreneurs, this shift builds stronger client trust, improves collaboration, and ensures that every solution offered actually hits the mark.
