“Treat people as if they were what they ought to be and you help them to become what they are capable of being.” — Johann Wolfgang von Goethe
About the Quote: Johann Wolfgang von Goethe (1749–1832) was a German writer, poet, and statesman, widely regarded as one of the greatest literary figures in Western history. His works span poetry, philosophy, and science, with deep reflections on human potential and self-development.
Seeing Potential in Clients and Collaborators
As a psychotherapist, I see every day how powerful it is when someone is treated not as who they are in this moment, but as who they are becoming. For solopreneurs, this principle transforms client management and collaboration. If you treat your clients, contractors, or partners as capable, talented, and resourceful, they often rise to meet that belief.
Reframing Client Relationships
It’s easy for solopreneurs to slip into frustration with clients — they may be disorganized, demanding, or unclear in communication. But when you approach them with Goethe’s mindset, you stop seeing them as “difficult” and start seeing them as people with untapped potential. This subtle shift changes your tone, your patience, and ultimately, the relationship’s outcome.
Empowering Collaborators
The same is true for contractors and collaborators. If you micro-manage them, you signal doubt in their abilities. But if you set high expectations, provide trust, and communicate belief in their skills, you inspire growth. Over time, they often exceed what you imagined possible.
The Psychological Impact of Expectation
People internalize the expectations of those around them. Clients who feel respected and empowered will engage more openly and confidently. Collaborators who sense trust will step into greater responsibility. Treating people as their best selves plants seeds of growth — in them and in your business.
Practical Shifts for Solopreneurs
- Language matters: Speak to clients and collaborators with words that affirm potential.
- Assume competence: Trust others to handle responsibility unless proven otherwise.
- Encourage progress: Celebrate small wins, reinforcing belief in their capabilities.
Conclusion
Solopreneurs hold immense influence in how clients and collaborators perceive themselves. By treating people as if they were already capable of greatness, you help them grow into it. In the process, you create stronger partnerships and a more resilient business.
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